Is the concept of Kleos relevant for a contemporary society?

I believe that the concept of Kleos has changed and grown to become something more than what it was back in the days of Odysseus and Achilles. In ancient times the only way to be remembered as a hero is to prove yourself in battle, like Achilles the great warrior, whose accomplishments are still talked about today. Now, there are many different ways to be remembered in our society, so the drive to win the glory that only victory in battle can bring has lessened dramatically. One of the ways that Kleos has shrunk in our world today is the fact that now humans have found other, though not necessarily easier, ways to be remembered in our society. Instead of being remembered as a great war tactician, like Odysseus is, you can be thought of as a brilliant scientist or the greatest author of your generation or even as being the best teacher in the world.
For a dwindling few, however, the urge to excel, to become famous, to be remembered is still too great a lure to remain within the confines of the mundane. These are the people who go on to sign up for the Army, the Navy, or the Air Force. These are the people who risk their lives every day and are remembered not only for their fighting prowess, but for the fact that they died defending their country. That is how the concept of Kleos has adapted in our society to remain relevant through the ages.